How it works
- Drop your HEIC photos here, or select them from your iPhone or Mac.
- The converter decodes HEIC and re-encodes it as AVIF — right in your browser.
- Adjust the quality slider; AVIF encoding takes a little longer than JPG.
- Download the AVIF files individually, or as one ZIP.
HEIC and AVIF are closer relatives than their names suggest: both are HEIF container formats, just wrapping a different video codec — HEIC uses HEVC, AVIF uses AV1. That means this conversion is really a codec swap more than a format change, and it comes with a real upside: AV1 has far better browser and software support than HEVC, and typically no worse compression, all while staying in essentially the same container structure. This tool decodes the HEIC and re-encodes it as AVIF entirely in your browser, with EXIF and GPS metadata stripped from the output, not uploaded.
Why use convert.pics?
- A modern, web-friendly codec (AV1) that browsers actually support, unlike HEVC/HEIC.
- Similar or better compression than HEIC, with far wider compatibility.
- No upload: decoding and encoding both happen locally, on your device.
- No hidden location data: EXIF and GPS metadata are stripped automatically.
Frequently asked questions
Are HEIC and AVIF the same thing?
Not quite, but they're close: both use the HEIF container format, just with different video codecs inside — HEIC wraps HEVC, AVIF wraps AV1. Think of it as the same box holding a different, more modern engine.
Is AVIF smaller than HEIC?
Roughly comparable in most cases — both codecs are highly efficient, and neither reliably beats the other by a wide margin. The main reason to convert isn't file size, it's that AVIF has far better software and browser support.
Can my iPhone open AVIF files?
Yes, modern iOS and macOS support AVIF for viewing, though the iPhone camera itself still shoots HEIC by default rather than AVIF. Converting is mainly useful for sending the photo somewhere that needs a more universally compatible file.
Why not just keep the HEIC?
HEIC works fine within Apple's ecosystem, but a lot of non-Apple software and older Windows tools still can't open it at all, while AVIF has much broader support across browsers and modern apps. Converting trades a format few outside Apple can open for one almost everyone can.